A web grader is not unlike any other tool meant for measurement. It will need to be precise, easy to read, and reliably consistent. There are free web graders that are available, but they may not be built up to the specifications that your profession demands. SEO professionals and marketing experts of many different areas know that there needs to be a more professional level of measurement in order to get the most accurate, and thus useful, results. A web grader that operates on a higher standard of design may be the right solution for anyone that wants more complex information about how a website is operating, what can be improved, and where a trouble area may be in a SEO campaign. Although a web grader cannot tell you everything that you may need to know about a SEO campaign, it can certainly give you a more detailed perspective on how a website is performing in real time.
There may be information that could be very vital that you can only find with a web grader that is professionally made, such as the analysis of several different data sources that track the details of who is visiting your site, where they are coming from, and even why they may be visiting. With a web grader a company may be able to get a better look at the actual population of visitors that are providing traffic, and more importantly they can spot when there may be a deficiency in the traffic itself. If your demographics are not matching your target audience, then you will know that there are some changes that need to be made.
Getting that information from a professional web grader service could come much faster than it would from a free service, or even from a consultant. For those that work in search engine optimization, the services of a good web grader are even more important, as the efficiency and effectiveness of SEO content is the difference between making a living in the industry or being overlooked for the competition. A web grader shows you how a website lives, breathes, and competes while on the internet, and provides parties with the opportunity of seeing exactly what may need to be changed, what is working, and what should be dropped entirely. The journey to better SEO does not stop with a web grader but it certainly may start there.