SEO strategy always presents problems. You do not always know if your website is achieving the visibility you need, and able to drive sales. Yet by using online tools to grade your own website, you can see the results you need.
There are those who argue there is no need to grade your website. After all, the Internet is an amorphous and ever changing body, subject to popular whim. Such fantasy actually makes it more important to grade your website. When you grade your website, you know whether or not your website is cutting through the clutter. You know if it is being heard.
The first thing to remember when you grade your website is to have clear SEO benchmarking. A business should first begin a review by identifying who is responsible for each bit of content, as well as web development. If you hired an outside web developer, be sure someone inside your organization or an IT specialist knows the best way to address technical problems. After that, collect existing metrics from your site, including content composition, and visits if possible.
The next step to grade your website is to deploy a web grader. A web grader can use the metrics you developed, and then assess your website based on those metrics. There are several ways to grade your website in this manner, including with page rank, traffic rank, metadata, and age of the site.
The most important step to remember when you grade your website is to analyze the data and what it means to you. How does a website grader information relate to the SEO benchmarking you have already done? Does it make the benchmarks, or does it miss them? Careful reflection and assessment of the data should be done on a weekly basis. If possible, you should meet with your IT team weekly or monthly to discuss the progress of your website.
Having to grade your own website is the best way to determine if you are getting heard. Often, it can even help grow your business. To get started on web grading, download an online tool today.