Many may be aware that there is a webgrader now in place to scan the content of all listings and links that come up on search engines for specific terms searched. Some wonder what the criteria is when a webgrader goes through to grade your website, but this grader is nothing to be afraid of, especially if you are producing relevant content to the specific words that you want to come up under. In addition to this, the webgrader takes into account how many times somebody comes to your site to visit it as well as how much time they spend on the given site. All of this information is considered relevant to the SEO benchmark that the webgrader will assign based on what they see. The web grader in place is meant to help keep all content on the search engines fresh, current, and accurate in more ways than just one. In addition to this, we can be assured that the internet searches that we perform are not random in any way and that those that manage these search engines are trying to make sure that nothing dishonest is going on. Surely, seo benchmarking can be affected by who is willing to pay to show up on the search engines, but these ads that are purely targeted advertising will come up under paid ads. The content on the website must be relevant to what the searcher wants. Just because you pay, does not mean you can come up organically automatically. The website manager needs to produce content on the website that the webgrader will pick up when it is scanning, and will associate with the given topics and words that a potential searcher could be browsing the internet for. The key is to keep everything relevant and to be seen to the online world as a trusted source for the given content. If the public searching the web will visit your site for a given period of time, and will do so under those certain search terms, then the webgrader can conclude that what you are producing online is relevant and deserves higher placement than someone else who the webgrader may have deemed as not being a trustworthy source of relevant content.
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