If you are not familiar with Search engine optimization, it is a series of practices designed to increase a websites’ visibility in the search engine rankings through free or “organic” listings.
As you collect metrics for the SEO process you have implemented, it is extremely valuable to get historical as well as current data.
This collection of historical data is called SEO benchmarking. SEO benchmarking is a tool you can use to evaluate past and current success of you seo strategy. Some things you can use as data for seo benchmarking are quality of content, search engine inclusion, link acquisition, and overall search traffic. Comparing these things from one year to the next, or even every six months, can give you a good idea on what is working and what needs work.
Once you have this information, you can apply it immediately by identifying valleys and peaks. What were the events that preceded both positive and negative changes to the site’s SEO? It would make sense to continue us