You regularly take a look at your company’s operational functions to figure out what is running smoothly and what can be made better, right? Well, even if you do not … and you should do this, really … you should know how effective this is at improving your brand and your company’s awareness. And this is the case more often than ever with the Internet too. A first impression is gleaned by prospective customers, and your website is that first impression. Use a website grader to improve success, and to specifically improve upon four key areas.

Use a website grader to attract new users to your website. If getting leads is an important element of your day-to-day functions … and really, when is that not important? … then having a professional company grade your website is essential. Different tools can be recommended to add to your website to increase the chances that someone interested in what you are selling or providing will find you more easily.

Use a website grader to find out what you are doing wrong … and right. No one loves the idea of being graded, but for many it made us push harder to do better. Using a website grader is just like this. It allows a completely independent third party to gauge how well things are going with your site and point out places that could be improved upon and give others the thumbs up. You will find out great things about your company’s website, not just the bad.

Use a website grader to improve your SEO efforts. If you currently use SEO to gain attention in the ever-competitive online world, it can and probably will work better after your website is graded. Even the world’s best SEO companies skip a step sometimes or leave an important element out that could be bringing more attention to your company. Having a backup by a certified website grader lets you know how well SEO is working and empowers you to improve upon it wherever applicable.

Use a website grader to make a website if your company does not yet have one. Yes, graders do exist even for companies without published sites. They act more as preventive measures here, helping to guide companies toward better and more user-friendly website designs and more useful content. Acting as consultants of sorts, the graders pull a company closer to where they should be to gain new client business.