Archive for October, 2012

Three reasons to use a webgrader

Written by admin on . Posted in SEO benchmarking, Web grader

The main reason for a company to have a website is to get attention online. Websites can be optimized so that they appear high up in the rankings on the internet search engines, thus attracting more people. If a website does not seem to be getting a lot of hits however, some people may want to try using a webgrader to see what can be done about it. A webgrader is a device that measures how properly optimized a website is. There are a few specific things that a webgrader can do that could be extremely advantageous.

The right online webgrader could carefully evaluate all of the content on a website, to see if there are specific keywords that will encourage a higher internet ranking. Those keywords and phrases could be found in a a pages hyperlink, in an article title or in the body of an article or blog post. A website grader can carefully evaluate all of the content and judge it to see how effective it is being.

A webgrader can also be used to see how many links there are on the internet leading back ones website. The more links there are that lead back to a website, the greater the likelihood that someone will click on one of those links and be taken to that website.

Finally, a webgrader can be used to compare a clients website to that of a competitors. If a competitors website is doing a better job of attracting clients, they client may be able to take some of those tricks and use them for their own advantage. The good news is that services like an online webgrader are offered by experts in search engine optimization. Any that wants to increase the number of links leading back to their site or keyword focused content can do so easily. After necessary improvements have been made, the website owners can sit back and watch as more people find their way to their site.

How SEO Benchmarking Can Work For You

Written by admin on . Posted in Uncategorized, Web grader, Webgrader

SEO benchmarking can help you to identify the strengths and weaknesses of your current internet marketing campaign, but there are other things that you will need to consider aside from the statistical information that a benchmark will provide. You will want to look at why you are doing the SEO in the first place, and how close you are to reaching your goals. You should also consider how much you are investing into the SEO itself, along with your website maintenance costs, and whether or not the return thus far is what you have expected. What SEO benchmarking can tell you is one part of the story, but that part is very important when you are attempting to determine efficiency.

While the self-reflective properties of SEO benchmarking are fairly obvious, what you may not consider is how you should be using these results when making comparisons with your competitors. For some companies, taking the results of SEO benchmarking directly against the competition may make it seem as though they are completely out of their depth, and for the most part they may be. What you need to consider when making these comparisons is that there is a lot more to your marketing than the numbers that you will see in SEO benchmarking, and that you may not know just how much your competition has invested into their SEO, as opposed to the returns that they are seeing. Review these comparisons for the sake of your own business and your competitiveness, but never lose sight of your individuality as a business entity.

The SEO benchmarking reports will tell you a great deal about the amount of traffic that you are receiving and the sources of that traffic, but it will not tell you what your next move should be precisely. For example, if SEO benchmarking is telling you that your main sources of traffic are coming from a part of the country that you are not targeting, than that could be a sign of a huge lack of accuracy in your optimization. Likewise, if you are receiving traffic from websites or link networks that are considered to be the minor interest of your campaign, you may be misfiring as well. Your SEO benchmarking can reveal a lot about the traffic that you receive, but it is up to you to use that information properly.

The top benefits of using an SEO grader

Written by admin on . Posted in Uncategorized, Web grader

The main purpose of a website nowadays is to help get a companies name and information out there for people to see it. One of the best ways that this can be accomplished is to make sure that a website is able to draw in enough views by having a respectable ranking in the results generated by online search engines. By using an SEO grader, companies and business owners can see how well their page is doing. An SEO grader judges just how well a page is doing in terms of SEO, or search engine optimization.

SEO is a collection or techniques that can help to make a page appear higher up in the search engine results. Some of these techniques include keyword focused content, pay per click advertising and links across the web that lead back to ones website. What an SEO grader does is measure how well a particular website utilizes these tricks.

With an SEO grader, companies can see how visible their website is, and how it can be improved. A Website might perform well in some areas, while others may need to be improved. By using an SEO grader, companies may decide that enlisting the services of an accomplished SEO marketing firm could be the perfect way to make sure that their website enjoys even more visibility.

The right SEO grader could even make it possible for a company to compare itself to some of its competitors. By comparing websites, a company could learn what tricks work for others. They could then adapt them to their own website so that they too could enjoy the benefits of a higher ranking and more attention.

A final bonus to using an SEO grader is the fact that it gives the business or website owner a look into how things work. Some people may be initially skeptical of search engine optimization or an SEO campaign. After seeing how effective it can be, many individuals may decide that fortifying their websites with a targeted and affordable SEO campaign could be just what they need.