Archive for December, 2012

Keep track of an SEO campaign with benchmarking

Written by admin on . Posted in SEO benchmarking, Web grader, Webgrader

By know, a lot of people know what search engine optimization is and how it can help them. For those that do not know, or want to make sure that they can see how well it helps, an SEO benchmark can be used to keep track of progress. An SEO benchmark allows people to measure progress on a weekly or monthly basis. Before establishing a proper SEO benchmark however, first it is important that people meet with their SEO providers to make use of a website grader.

An SEO grader is used to see how well a website is doing its job. Some websites may already have enough keywords placed in the titles and throughout the content. Others may not have the right keywords. They may also not have enough links on the internet that can lead people back to their website. These things are others that a highly qualified SEO firm can help with. After seeing the results of a webgrader, the SEO benchmarking process can begin.

SEO experts can set an SEO benchmark that can be looked at every few weeks or every month. This allows people to see if any progress has been made relative to that initial benchmark. If there is a great deal of progress, the customer will know that they have selected the ideal search engine optimization campaign. If there is not much progress, the SEO campaign may need to be adjusted.

An SEO benchmark could be a relatively inexpensive way to help one increase their visibility on the internet. Old fashioned methods of promotion such as radio and television ads can be incredibly expensive. They may also never be seen by as many people as are needed to help recover the cost. An SEO campaign and SEO benchmark on the other hand could be much more affordable. No matter what kind of business one is looking to promote, they will be able to get it done with the right SEO experts by their side.

The top reasons to consider using an SEO benchmark

Written by admin on . Posted in Free web grader, Web grader, Webgrader

One of the best things that an online marketing firm can do is to use a web grader. An SEO grader allows one to see how well their website is performing its job of being visible and attracting more hits. After a website grader has been used, people can set what is called an SEO benchmark. A benchmark is something that is used to measure all future progress. If results exceed that benchmark, one can reasonably conclude that something good is happening.

SEO, or search engine optimization, is one of the prime specialties that online marketing firms offer. It is a collection of processes that allow the marketing experts to gear a website so that it can appear higher up in the search engines and become more visible. The initial use of a webgrader could be used to help determine what kind of search engine optimization campaign is needed, if any.

With the right benchmark, companies and their marketing consultants will be able to set reasonable goals. Obviously, no one can except to hit number one in the search engines after 2 weeks of an optimization campaign. However, using a benchmark, one can measure the progress of an SEO campaign on a monthly basis. If the benchmark is exceeded every month, they will be able to conclude that the campaign is working. If there are no positive results, a new standard may need to be determined and set.

Setting a standard can be a great way to determine if ones money is being spent properly. If a few months goes by and no measurable progress can be determined, one could decide that it is not working out and take their business elsewhere. Either way, setting a benchmark could be the best way possible to make sure that a company is spending their money the best way possible.