When it comes to wishing that your website would attract more hits, one of the best things to do could be to grade your website with a state of the art website grader. When used properly, this kind of internet marketing marvel can make it very easy to establish a benchmark. An SEO benchmarking initiative could be the best thing for anyone that wants to make sure that their website has the best chance possible of attracting more website traffic.

A benchmark is of course, something that one uses to measure future progress against. Without setting a benchmark, even the most talented internet marketing professionals could find themselves shooting in the dark, so to speak. There are several things that people could use their web grader to look for, including the number of hyperlinks on a website, whether or not there are high quality links leading to ones website, and how many highly searched keywords and phrases there are on the website.

If there are not enough keywords, those same experts that set the benchmark could help by providing high quality content that could help to fill any gaps. These days, it is not enough just to have keywords on a website. If that were true, people could just put in an entire page of keywords and be done with it. Today, it helps to have high quality content with they keywords sprinkled in.

Finally, as the benchmark is set, a search marketing firm can evaluate all hyperlinks, whether they lead to or from a website. It is important to make sure that there are no websites leading from a poor quality website. Search engines like Google could punish certain websites for being linked to these less than cordial websites. After a benchmark is set, it is important that the client and search marketing experts make sure that every link leads either to or from a website that is respectable.