The primary function of a company website is to attract attention in the hopes of bringing in new clients and customers for a business. A state of the art website grader can be used to help people determine just how well their websites are doing their job. With a web grader, any individual or business with a website can evaluate it several different ways to make sure that it is doing its job as well as it can be. If it is revealed by a web grader that a website is not attracting enough people, people can take steps to make sure that its performance is enhanced.

A web grader can check on the number of hyperlinks that are across the internet that could lead people back to a companies website. The more links there are, the higher the probability that someone would click on one and find themselves looking at that webpage. If a website appraising tool shows that there are not enough links to generate any real traffic, steps can be taken to rectify the problem.

A webpage grader can also be used to evaluate the content of a website. If there are enough keywords and phrases mixed into the websites content, those pages will appear higher up in the internet search engine results whenever someone searches for them. The need for greater search engine optimization could lead one to taking on an SEO campaign in order to improve their ranking.

Finally, a web grader could also be used to help people compare their websites to those of their competitors. They could compare the two and find themselves with a decisive advantage. On the other hand, they could find themselves well behind the competition in more ways than one. Because of a state of the art website grader, any individual or company could find out just what they need to attract more hits, more customers and higher profits.