Did you know that Google fields over one billion searches every day? Often, these searches are by people looking for products or services. For businesses, it is becoming increasingly important to take advantage of the market that search engine results provide. Web visibility, in fact, often hinges on how high a site ranks in search results. You can have the best site design or products on the web, but if no one ever finds your website, it will be difficult to significantly increase your customer base.
Studies on web searches show that about 80 percent of people never click on sponsored ads that appear at the top of search results, so paid advertising alone will not do the trick. Content focused search engine optimization is the answer to this problem. SEO helps websites climb higher in organic rankings. Since it is a growing marketing field, there are many SEO companies out there, and many tips besides that you can use in your own time to help increase your site rank.
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