Posts Tagged ‘Website grader’

Is there really any value in a website grader tool?

Written by admin on . Posted in Free web grader, SEO benchmarking, Web grader, Webgrader

I think so. But let’s keep it in perspective. Website graders are a great way to give your website a little tune-up. They are like the checklist that the guys at JiffyLube use when they evaluate the major systems in your car. This is good hygiene and something you should do every now and again. Believe or not, your website can fall out of alignment from time to time- just like your car.  If you use your web presence to generate business, you will want to keep it tuned up.

I think the best website graders have a healthy does of offsite SEO in addition to the millions that really focus on onsite SEO. These website graders are going to dive into your backlink profile in depth. They will help you understand no only want’s wrng with your onsite SEO, they will make suggestions for your offsite SEO. This is links, and says that it’s 70% responsible for why you rank in Google’s search engine (or don’t). When deciding which webs grader will guide your thinking, you want to look at their focus.

Free web grader

Written by admin on . Posted in Free web grader, SEO benchmarking, Web grader, Webgrader

I have been researching high-quality website graders. I am not satisfied. And you should not be either. Here’s how the average web grader goes. You put in your URL, it spins for a while, then it spits out some information. The average webgrader will include things such as, number of backlinks, page rank, perhaps the keywords you rank on, and then a bunch of onsite seo stuff. Most of the onsite SEO stuff is fairly useless. Yes, useless. The title tag is important. The density of critical keywords is important. But much of the other stuff is fluff. It doesn’t really tell you how your website will rank in the major search engines. What’s missing?


You should be benchmarking your website against competitors in a similar space as yours. A high quality web grader should be giving you the dirt on how you stack up against others who want to rank on the same terms as you. After all, these are the real competition in the search engines for you… How many backlinks do they have? How many backlinks do you have? What are your relative positions in the search engines. To me, a good web grader will address SEO from an off-site perspective since it is SO much more important than the onsite stuff which you probably already have covered.

Also, I want to see root domains linking to me, not Yahoo Site explorer backlink counts. Those suck.  First of all, Yahoo has been declining in accuracy for years. I suspect they will shut down the site explorer backlink counts soon. Secondly, they count raw links. You want to know root domain links as these are MUCH more important for ranking. And you want to know root domain backlinks in relation to your competitors – again benchmarking.  A good webgrader will have this for you…. Where can you find this for free?