If you are hiring an SEO reseller to handle your online promotional activities, you are going to need to be able to provide your professional of choice with benchmark data in order to make sure that you both understand what you hope to achieve. SEO benchmark setting essentially translates into determining exactly where you want your profits and web popularity stats to be after a specific period of time, and then setting a new benchmark periodically as your relationship with these promoters progresses. A benchmark lets your SEO professional of choice know exactly what you are striving for, and offers you an objective, measurable way to determine whether or not their services are working as you had hoped.
The first step in choosing a benchmark is to look at how well your nearest competitors are doing. Write down the current popularity stats of each, as well as profit margins when available, and then determine how much money you have to spend on this promotional campaign overall. Make sure that each benchmark you designate is likely to ensure that the number of new clients and customers you draw to your site is likely to be equal to or greater than your total promotional budget for that given period.
Search the web for the best SEO resellers of choice, and have a few benchmark points designated off the bat. Look for previous customer reviews of any of these professionals who seem promising, and ask each reseller how well they tend to do when it comes to hitting benchmark goals for their clients. Get quotes from each of these resellers in turn on the type of services you would need in order to hit these benchmark goals, and choose the most reputable option that provides you with the best value overall.