Archive for August, 2012

Grade Your Website

Written by admin on . Posted in SEO benchmarking, Uncategorized, Web grader

Improving the quality and performance of a website is an easy task once you’ve discovered where errors and problems exist. The only way to find areas of opportunities when analyzing a website’s quality and performance is by using the right tools. In other words, using website grading tools is needed in order to grade your website. Accuracy is needed to grade your website correctly, and not all tools are created equal. Therefore, webmasters must know what major search engines pay attention to in order to find the appropriate grading tools.

First of all, submitting a website to several directories is a must. If you use the right tools when you grade your website, then you should see the quality and quantity of your website’s submissions. Second of all, page rank is an extremely important factor to pay attention to when trying to establish a decent amount of traffic to a site. It’s imperative that you use the right tools to grade your website when reviewing your site’s page rank. Offsite optimization elements like inbound links are also extremely important as well.

Using the right tools to grade your website should involve a complete analysis of all the inbound links that are pointing to your site. Webmasters must also pay attention to the amount of pages that are indexed in major search engines. Indexed pages are important, and using the right tools to grade your website allows you to discover which pages are indexed in certain search engines. Keywords and key phrases both contribute to the quality of a website because they are used to measure the relevancy of a website.

Analyzing keywords and key phrases is best done with website grading tools. It’s imperative to monitor and analyze the quality of your keywords and key phrases when you grade your website. Keyword density for onsite content is a major factor that search engines pay attention to when grading your site. Therefore, using the right tools when you grade your website should result in acquiring in depth information about the keyword density of your onsite content. Your ability to grade your website is totally reliant on the tools and resources that are available for website grading.

Use a Grader to Check Your Website’s Elements

Written by admin on . Posted in SEO benchmarking, Webgrader

We all hate to be graded. After all, it is a way for other people to analyze us, breaking down what we do correctly and what we could stand to improve upon. However, just like in grade school using graders can actually make us better. It can make us work toward specific goals rather than just skating by on the assets we already have. The same should be said for our companies … and especially their websites.

Luckily, website graders exist. These graders, often implemented by companies keenly aware of the exact elements that must be a part of every professionally done business-focused website, look at key areas to assess what is good and, more importantly, what is not so good with clients’ websites. Just like being graded in school, the results can make us self-defensive and a little bit uneasy, but after we understand why we were graded a certain way, we can work on the recommended improvements.

Web graders often look at three key areas: social media, search engine optimization and mobile applications. With social media, a grader will analyze specific elements of a social media campaign, like ad placement, number of followers and activity levels. With SEO, it will see where you are on the spectrum of online visibility and where specifically you rank there. With mobile applications, it will analyze areas where you can take your company mobile with applications and other helpful software.

Once everything is assessed, you can expect to receive a full report from a firm that will perform a full check, rather than a free one that just scans over these elements. This makes choosing graders with good reputations important. Ones that have performed analysis for other companies like yours are the ones to choose from here. With a free grading system, you may get an overview but there probably will not be any useful advice for you to research or implement.

Using a grader to see where you fit in the complex online world may at first appear intimidating, but how else will you understand what you can do best to improve upon your current site? It is difficult for any business to provide an unbiased report on the functionality of its own website. With a third-party assessor tearing apart every little page and giving you a thorough analysis, you are putting yourself and your company in a much better position to grow.

Professional Web Grader Services Mean Reliability

Written by admin on . Posted in SEO benchmarking, Webgrader

A web grader is not unlike any other tool meant for measurement. It will need to be precise, easy to read, and reliably consistent. There are free web graders that are available, but they may not be built up to the specifications that your profession demands. SEO professionals and marketing experts of many different areas know that there needs to be a more professional level of measurement in order to get the most accurate, and thus useful, results. A web grader that operates on a higher standard of design may be the right solution for anyone that wants more complex information about how a website is operating, what can be improved, and where a trouble area may be in a SEO campaign. Although a web grader cannot tell you everything that you may need to know about a SEO campaign, it can certainly give you a more detailed perspective on how a website is performing in real time.

There may be information that could be very vital that you can only find with a web grader that is professionally made, such as the analysis of several different data sources that track the details of who is visiting your site, where they are coming from, and even why they may be visiting. With a web grader a company may be able to get a better look at the actual population of visitors that are providing traffic, and more importantly they can spot when there may be a deficiency in the traffic itself. If your demographics are not matching your target audience, then you will know that there are some changes that need to be made.

Getting that information from a professional web grader service could come much faster than it would from a free service, or even from a consultant. For those that work in search engine optimization, the services of a good web grader are even more important, as the efficiency and effectiveness of SEO content is the difference between making a living in the industry or being overlooked for the competition. A web grader shows you how a website lives, breathes, and competes while on the internet, and provides parties with the opportunity of seeing exactly what may need to be changed, what is working, and what should be dropped entirely. The journey to better SEO does not stop with a web grader but it certainly may start there.

SEO Benchmark Basics

Written by admin on . Posted in SEO benchmarking, Uncategorized, Webgrader

If you are wondering how best to measure the progress of any SEO reseller you retain, setting a specific benchmark every so often that ought to be met or exceeded is the best way to go about it. To begin, make sure that your benchmark goals are realistic for the amount you are paying and the success rate of the reseller you are using. Once you know what you can realistically expect for your money, go ahead and set your first benchmark. Notably, letting your SEO reseller of choice know what your benchmark goals are ahead of time is a great way to let them know what is expected of them, and can help your reseller of choice to adapt and modify their approaches as soon as possible in order to keep you as a customer.

When setting your first benchmark, determine a specific amount of time by which your web popularity should reach a certain level, and by which your profits should increase by a certain amount. You can break this type of benchmark goal down a bit more specifically by insisting on a certain minimum web ranking for specific keywords and phrases related to your site, as well. Once you have set your first benchmark goals accordingly, make sure that your SEO reseller of choice is indeed on board.

From there, monitor your web stats and profits periodically prior to the benchmark deadline you have set in order to check on the progress made by your plan in general, as this can be the best way to determine whether or not you are getting the full expected value out of your expenditures. With any luck, each of your benchmark goals should be met or exceeded quite handily by your SEO reseller of choice, and you should be good to go!